Lenzing has introduced its very first carbon-zero TENCEL branded lyocell and modal fibers to the market.
Lenzing has introduced its very first carbon-zero TENCEL branded lyocell and modal fibers to the market.

TENCEL, Lenzing's flagship brand for textiles, has introduced its very first carbon-zero TENCEL branded lyocell and modal fibers to the market. The company's goal is to reduce its specific greenhouse gas emissions by 50% by 2030.

Available from September, the newly launched carbon-zero TENCEL Modal and Lyocell fibers are contributing to this target through reduced production emissions and its industry engagement to lower energy consumption across the supply chain.

In addition to offering new sustainable options to the textile and fashion industry, the new carbon neutral fibers show a clear commitment to Lenzing’s earlier announcement of investing more than €100 million in reducing carbon emissions in its operational boundaries and supply chain.

All-new fiber journey towards achieving carbon zero

Biodegradable and derived from botanic origin, fabrics produced using carbon-zero TENCEL fibers will have a third party verified label, offering a new level of sustainable transparency to Lenzing’s customers, brands and consumers.

In addition to having a higher environmental value, the fibers will also feature the functional benefits of standard TENCEL branded fibers including gentleness on the skin, long-lasting softness, silky smoothness, enhanced breathability and color retention.

The introduction of the new carbon-zero TENCEL fibers is a key milestone in promoting the transparency of raw materials used in textile products. According to Lenzing’s Global Consumer Perception Survey on Sustainable Raw Materials in Fashion and Home Textiles conducted in early 2020, respondents indicated that they actively educate themselves on sustainability through research around the production process of products before purchase.

Most respondents also considered brands that are transparent with their ingredients and the origin of their raw materials as trustworthy. These findings demonstrate the significance of raw materials, echoing Lenzing’s ongoing efforts to engage with its partners for new sustainable developments and educate brands and consumers on sustainability in textiles.

In late 2019, Lenzing pledged to reduce specific carbon emissions by 50% by 2030 and become net carbon-zero by 2050. Picking up on these commitments, it provides more efficient production methods across the entire supply chain, uses renewable energy sources and develops new technologies.

It is also working with the leading experts on carbon neutrality and climate finance, Natural Capital Partners, to achieve CarbonNeutral product certification for TENCELTM Lyocell and Modal fibers.

Natural Capital Partners requires an independent third-party assessment of the products’ carbon footprint and works with the highest quality carbon finance projects which produce verifiable, additional and permanent emission reductions that meet International Carbon Reduction and Offset Alliance (ICROA) approved standards.

Tom Popple, Senior Manager, Climate Change and Sustainability at Natural Capital Partners, commented, “By achieving CarbonNeutral product certification for two TENCELTM fibers, Lenzing has taken an important step in its long-term journey to reduce its company and product emissions.”

In parallel, the TENCEL brand is engaging industry partners and raw material suppliers to collaborate and empower brands to take part in the carbon neutral movement.

Until carbon emission levels can be completely eradicated, the TENCEL brand will take actions to offset emissions by supporting verified global carbon reduction projects in areas that are linked to the textile industry, such as India, Bangladesh or Thailand.

“In the midst of such a climate crisis, Lenzing believes that every company must take action against global warming within its sphere of influence. We are extremely excited to embark on this new initiative featuring CarbonNeutral product offerings under the TENCEL brand,” said Florian Heubrandner, Vice President of Global Business Management Textiles at Lenzing.

Making a fundamental change in operations

Guided by Science Based Targets to facilitate the seamless transition of Lenzing’s carbon-zero journey, Lenzing will deploy four key levers that cover energy efficiency, reduction of fossil fuel use, integration of pulp and fiber production facilities and ongoing investment in new technologies to reduce carbon emissions.

“The launch of our carbon-zero TENCEL fibers is just the start of an ongoing battle against climate change. Our ultimate goal is to offer the carbon neutral benefit across our entire selection of TENCEL fibers and the textile supply chain,” added Robert van de Kerkhof, Chief Commercial Officer at Lenzing Group.